Design

Furniture and timeless objects created by nonconformist and brilliant minds. From Eileen Gray and her work of exception on the lacquer and rare woods (not to mention her legendary Bibendum Chair), and Isamu Noguchi and his furnitures, interior designs, abstract sculptures and lamps (Akari Light Sculpture), to the mass produced consumer goods of Philippe Starck. From the work of Charlotte Perriand, the furnitures of Verner Panton and Eero Aarnio, to the more recent work of Tom Dixon, Marc Newson and Ron Arad; they are, among many other designers and graphic designers (like Charley Harper), truly inspirational.

Architecture

Although design and architecture are not directly bound, the influence of architecture on design is unquestionable. Art Nouveau era with Paul Cauchie, Frank O. Gehry’s deconstructivist homes and buildings, modern architecture with Robert Mallet-Stevens, Le Corbusier and Oscar Niemeyer, Richard Meier, or recycled materials construction used by Shigeru Ban and the highly original designs of Antoni Gaudi; the works of these architects offer a durable testimony of the creative genius in a field of which it’s particularly difficult to be freed from the physical constraints.

A challenge Max Dana wishes to have the opportunity to raise one day.

‘Savoir faire’ and Sustainable Design

The attention paid to the quality of materials used and the work of artisans and their ‘savoir faire‘ is an essential component in Max Dana’s creative approach. For the hand-made work of her chairs as for those of the pieces of furniture, she calls upon specialists and the finest craftsmen in the various professions so each object tells a story, its unique story. A very rare knowledge based on a perfect control of the gesture which regrettably gets lost with the profit of often automated or industrialized achievements.

Max Dana’s work is carefully carried out by artisans, and produced in very limited quantity, if not unique pieces.

Fashion Design

Matters and forms, aesthetics and quality of fabrics have always been an important point for Max Dana. She was a teenager when she created her first collection as a fashion designer using recycled clothing. With for references the elegance of the creations of Christian Dior and Yves Saint Laurent, and her keen interest for Lagerfeld, Lacroix, Valentino and Armani, Max Dana created her first parts with only two colors: black and white that will later become her trademark. Cuts which emphasize the female curves, subtle mixes of traditional and sexy bring a singular key to her creations.

Limited series were carried out bound for general public, in particular a series of t-shirts illustrating the World Of Sama. When produced, these limited editions of t-shirts are exclusively available online and in specialized shops, in Europe and the United States.

Environment and Sustainable development.

Allured by the matters and the natural pigments, and concerned by the environmental protection, Max Dana also worked on a series of clothing answering the ecological criteria: The Sama Go Green! Series 02 Collection, launched in March 2008. Biological cotton, a weaving under conditions allowing sustainable development, a print without solvent for an end product which respects the work of human as much as the raw material.

A long and complex step to which Max Dana holds much.