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The whimsical world created by Max Dana is often defined as baroque-like with floral design, in a pre-1930s style as well as urban. Her first drawn character made its appearance in the mid-Eighties, on the walls of Paris/La Défense (France); an observing eye (“da-eYe”), carefully painted on the lower part of the fresh work done by the graffiti artists of her group. From an early age, Max Dana had drawn imaginary characters and then fashion sketches; she expressed her love for writing by creating a student newspaper, she wrote a play for theatre at 17, and directed her first short-movie at 18. Having a keen interest in journalism and photography, she first considered to work as a photojournalist. During her studies, the arrival of the Internet in the early Nineties made...

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Design. Architecture. Fashion Design. Sustainable development.

Movies & Plays (Short-movie; A play for theatre). Books & Scripts.

Capturing often unnoticed or unperceived Moments.

In December 2008, Max Dana launched the “60 Signers for the 60th Anniversary” Initiative to support the Every Human Has Rights Campaign (The Elders, CIVICUS) on the occasion of the 60th Anniversary of the Universal Declaration of Human Rights. Sixty people from the most important organizations and NGOs in the world, as well as volunteers, aid workers and committed people supporting organizations, signed Max Dana’s artwork...

| Read the press release
| Max Dana's Blog post about it

Max Dana enjoys sharing her art with kids, and she runs her own kids workshops. During these ‘coloring classes’, Max Dana asks the kids what they want her to draw (a Sama Hané with a crown, a Sama ‘original’, Sama Twins...), so each kid gets a unique Sama artwork. Then they put colors on the black and white World of Sama. An inspiring moment watching the kids draw and discussing the Sama powerful abilities and ecological powers...
| Kids coloring the World of Sama (2010)
| Kids coloring da-eYe (2011)

Since the late Eighties when she created a student newspaper, Max Dana has been addressing a wide range of issues such as Human Rights, Darfur, Congo, women. She also writes about inconvenient truths, taboo topics, unsung heroes. Max Dana actively supports organizations, and raises awareness about social and environmental challenges facing the world. Whether it is for her series of clothing answering the ecological criteria or for her art using recycled materials, Max Dana's commitment...
| Read Max Dana's Blog posts
| Read the 'Designer' section